Effective Date: January 1, 2025
Last Updated: July 1, 2026
This Privacy Policy describes how Cavallaro’s Trailer Service, LLC ("we," "us," or "our"), located in New York State, collects, uses, and shares your personal information when you visit or interact with our website located at https://cavallarostrailerservice.com/ (the "Site").
1. Information We Collect
When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your requests or optimize our marketing efforts.
A. Automatically Collected Data (Analytics & Tracking)
When you browse our Site, we automatically collect device and usage details using cookies, web beacons, pixels, and similar tracking technologies. This includes:
- Device & Browser Details: IP address, browser type, operating system, and device settings.
- Usage & Performance Data: Pages visited, time spent on pages, referral links, click patterns, and site navigation paths.
B. Information You Provide Voluntarily
We collect personal information that you intentionally provide to us (e.g., via contact forms, newsletter sign-ups, or purchases), such as:
- Name, email address, phone number, and physical mailing address.
- Any message or inquiry content submitted through contact forms.
2. How We Use Digital Marketing & Analytics Technologies
We utilize modern digital advertising tools to analyze performance, measure campaign results, and serve relevant advertising.
A. Website Analytics & Performance Tracking
We use analytics platforms (such as Google Analytics and performance monitoring tools) to analyze how users interact with our Site. These tools use cookies to measure metrics like page bounce rates, load times, and traffic sources. This helps us improve our website design, content, and overall user experience.
B. Remarketing & Audience Retargeting
We participate in targeted advertising programs through platforms such as Google Ads, Meta (Facebook/Instagram), and other advertising networks.
- How it works: Third-party tracking pixels and cookies place a temporary identifier on your browser when you visit our Site.
- The outcome: As a result, you may see advertisements for our products or services when you browse other websites or social media platforms across the internet.
C. Conversion Tracking & Campaign Optimization
We use conversion tracking pixels (such as Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel) to measure the effectiveness of our advertising campaigns. These tools track actions taken after clicking an ad (e.g., submitting a contact form, requesting a quote, or completing a purchase), allowing us to optimize ad spend and display more relevant content to potential customers.
D. Other Digital Marketing Technologies
We may utilize server-side tracking (e.g., Meta Conversions API), clear GIFs, and heatmaps to monitor site functionality, detect technical bugs, prevent fraud, and refine our digital marketing performance.
3. Third-Party Service Providers
We do not sell your personal data to third parties. However, we share necessary data with trusted third-party service providers who assist us in operating our Site and marketing our business, including:
- Web hosting and technical infrastructure providers.
- Advertising networks and ad-tech partners (e.g., Google, Meta).
- Customer Relationship Management (CRM) and email marketing platforms.
These third parties are bound by confidentiality obligations and are only permitted to use your information to fulfill their services to us.
4. Managing Your Cookie & Ad Preferences
You have choices regarding how your data is collected for analytics and retargeting:
- Browser Cookie Controls: Most web browsers allow you to block or delete cookies via your browser settings. Note that disabling cookies may affect some website features.
- Google Ad Settings: You can opt out of personalized Google advertising by visiting Google Ad Settings.
- Network Advertising Initiative (NAI): You can opt out of targeted advertising from participating companies by visiting the NAI Opt-Out Page.
- Digital Advertising Alliance (DAA): You can manage your preferences across multiple platforms at the DAA WebChoices Tool.
5. Data Security (New York SHIELD Act)
We maintain reasonable administrative, technical, and physical safeguards designed to protect the security, confidentiality, and integrity of any personal information collected through our Site, in compliance with the New York Stop Hacks and Improve Electronic Data Security (SHIELD) Act.
While we take reasonable measures to protect your data, no method of transmission over the internet or electronic storage is 100% secure.
6. Children's Privacy
Our Site is intended for general audiences and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.
7. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised policy on this page, indicated by the "Last Updated" date above. We encourage you to review this page periodically.
8. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us by phone at (585) 500-1199 or by using this Contact Form.
